Jeff Rich

Jeff Rich, CEO

Jeff is CEO of NFP Health, where he leads all operations for the region’s largest independent insurance exchange. NFP Health offers a comprehensive suite of health, dental and ancillary insurance products to individuals and small businesses in Massachusetts, Rhode Island and New Hampshire.

Jeff has over 25 years experience working with virtually every insurance carrier in the Northeast, including well established relationships with Harvard Pilgrim Health Care, Blue Cross Blue Shield of Massachusetts, Blue Cross Blue Shield of Rhode Island, Tufts Health Plan, Neighborhood Health Plan, United Healthcare, Fallon Community Health Plan, Delta Dental and many more. Jeff has extensive relationships with the broker community, working with over 2,000 brokers throughout New England.

NFP Health has grown over the most recent years under Jeff’s leadership, with unprecedented growth of over 8,000 new accounts in 2010 alone. Jeff has re-focused NFP Health’s core business to offer its services outside of New England and leverage his team’s strengths and expertise as other states look to implement insurance exchanges over the coming years as a result of the Patient Protection and Accountable Care Act of 2010 (PPACA).

Jeff is a native New Englander, having spent his entire life in Massachusetts where he lives with his wife and three children. Jeff’s passion for Health Insurance runs deep; he was one of the few individuals asked to participate in the Health Care Implementation Coalition, whose mission it was to identify action items and affect advocacy on personnel, policy, rulemaking and operations surrounding the implementation of the landmark 2006 Massachusetts health care reform law, the model for national healthcare reform.